Charge Your Ride is an electric vehicle awareness campaign developed by the Capital Regional District’s Climate Action Team.

One of my first branding identity projects at the CRD, this was an exciting challenge. Working with the Climate Team was an absolute pleasure, and it was fun collaborating with the Summer Outreach Coordinators, implementing the campaign in events around the city.

This project involved extensive and fast-paced development of collateral and outreach materials, including banners, posters, signage, post cards, buttons, bike bells, teeshirts, hats, table cloths, tents, and even a car wrap. Digital and print advertising were also executed.

A fond memory I have of this project was trying to pack all of the display booth’s materials, including table, table cloth and tent, into the small but mighty Nissan Leaf with enough room for both Summer Outreach Coordinators to drive around the island for various events. It took some mega-jenga action, but we managed to do it (and safety was not sacrificed!)