This was my first big undertaking at Baked Edibles Inc. Previously, the capsules were sold in clear vials with a plain label printed with a basic label maker. The vials were indistinguishable from afar, and didn’t represent the brand’s fun and colourful image. I believe colour is beautiful universal language, and wanted to use that as a vehicle to distinguish each strain that we had to offer. From a mellow purple for the night-time capsules, to a punchy red for our highest strength - our capsules went from drab to fab. It was super exciting to see these displayed in local dispensaries.